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Transformation of ideas Basic Element of Graphic design LINE COLOR SHAPE TEXTURE lINES can either be straight or curved and can be used for composition COLOR Can enhance or distract from a composition very powerful warm colours neutral colurs Warm colors generally energizing COOL COLOURS these are nature colours night water Neutral colors serve as the background in design SHAPE are enclosed objects TEXTURE surface look of an object created by varying dark and light areas. GRAPHIC DESIGN PRINCIPLES. movement Balance Emphasis Unity Movement use of lines color and repetition. Balance art of comparing Symmetrical asymmetrical Radial Unity correct balance of composition of colours Emphasis To express with particular stress or force FUNDAMENTAL QUESTIONS Objective of the communication what needs to be said first and then next...